Unit 1 

Part B

Directions:
You are going to read a list of headings and a text about marketing strategies. Choose the most suitable heading from the list A - F for each numbered paragraph (21 - 25). The first and last paragraphs of the text are not numbered. There is one extra heading which you do not need to use. Mark your answers on ANSWER SHEET 1. (10 points)

［A］ Which marketing tactic must an entity take?

［B］ Quality first, competition second

［C］ Exemplify offensive measures

［D］ Complex factors cause due market analysis

［E］ The motive for proceeds also functions

［F］ Strategy varies with external conditions

There are three general marketing strategies that an organization can adopt.